More people continue to disagree with the Chronicle’s decision to begin charging customers for access to its website, asserting in our comments that they know just how to fix the newspaper industry’s online advertising revenue problems.
Apple, as it turns out, is so protective of the perceived value of its brand that it prohibits the use of the word “free” anywhere near its product names in promotional advertisements. Oh, and you can’t give away iPads either.
On Saturday evening, the Chronicle will almost certainly do something it has never done before. We will post an in-house promotion on our Facebook page.
Advertisements placed into KBZK’s stream of news on Facebook have prompted me to go over the Chronicle’s rationale about not putting ads in its Facebook stream.
The Chronicle has added a message banner to the top of our homepage encouraging readers to pay for the news. This post explains why we had to add it.
Social networking has been much on our company’s mind lately, so much so that I’m part of a corporate committee that meets regularly to talk… Read More »Point of discussion: Should the Chronicle put promotional updates on its Facebook page?
AT&T is doing away with its nefarious (at least in my household) Luke Wilson commercials, the Associated Press reports.