A license to print money
More people continue to disagree with the Chronicle’s decision to begin charging customers for access to its website, asserting in our comments that they know… Read More »A license to print money
advertising
Apple strictly limiting giveaways of its products
Apple, as it turns out, is so protective of the perceived value of its brand that it prohibits the use of the word “free” anywhere… Read More »Apple strictly limiting giveaways of its products
Blurring lines: Ads on Facebook
On Saturday evening, the Chronicle will almost certainly do something it has never done before. We will post an in-house promotion on our Facebook page.
Tainting the news stream
Advertisements placed into KBZK’s stream of news on Facebook have prompted me to go over the Chronicle’s rationale about not putting ads in its Facebook… Read More »Tainting the news stream
You’re not getting the whole story
The Chronicle has added a message banner to the top of our homepage encouraging readers to pay for the news. This post explains why we… Read More »You’re not getting the whole story
Point of discussion: Should the Chronicle put promotional updates on its Facebook page?
Social networking has been much on our company’s mind lately, so much so that I’m part of a corporate committee that meets regularly to talk… Read More »Point of discussion: Should the Chronicle put promotional updates on its Facebook page?
AT&T ends Luke Wilson ad campaign
AT&T is doing away with its nefarious (at least in my household) Luke Wilson commercials, the Associated Press reports.