Bullock lets Internet generate buzz for governor race

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Montana’s Attorney General, Steve Bullock, has joined the race for governor. That’s not really news, since everybody and their mother has known Bullock would eventually announce his candidacy for the 2012 race.

What’s interesting, in terms of this blog, is that he announced his candidacy early Wednesday morning electronically, with his team taking his campaign website, Facebook page, YouTube channel and Twitter account live, likely even before the candidate himself rolled out of bed.

Well, maybe not the Twitter account. The link is dead on his website. His existing Twitter account @AGSteveBullock looks like it always has, including an update yesterday evening about a scam warning for Bozeman and Billings.

Bullock’s actual announcement party, the meatspace one, will be held tonight at 5 p.m. in Billings at The Depot. A campaign kickoff party is scheduled for Bozeman on Sept. 15 at the Emerson Center.

It’s not surprising, at least to me, that Bullock broke the news on the Internet. Over the past couple years, the Attorney General has been using social media sites to his advantage, sending out tweets and uploading YouTube videos. Along with Secretary of State Linda McCulloch, he’s been one of Montana government’s most active online elected officials.